Privacy Policy

The person responsible for data processing is:
Maximilian Preuß
Weserstraße 47
12045 Berlin
Germany
info@malinalli.de

Thank you for your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.

1. Access data and hosting

You can visit our websites without providing any personal information. Each time you access a website, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the request, the amount of data transferred and the requesting provider (access data) and documents the request. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the site and improving our services. This serves to protect our legitimate interests in the correct presentation of our offer, which are overriding in the context of a balancing of interests in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO. All access data is deleted no later than seven days after the end of your visit to the site.

 Hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

A data transfer may take place to a third country/third countries for which the European Commission has not determined an adequate level of data protection due to the use of additional functions of our service provider. An adequate level of data protection is thereby ensured by the conclusion of standard contractual clauses of the European Commission.

2. Data processing for contract processing and for contacting us

2.1 Data processing for contract management

For the purpose of contract processing (incl. inquiries about and processing of any existing warranty and performance claims as well as any statutory update obligations) in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we collect personal data if you provide it to us voluntarily as part of your order. Mandatory fields are marked as such, because in these cases we need the data to process the contract and we cannot send the order without their information. Which data is collected can be seen from the respective input forms.

Further information on the processing of your data, in particular the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After complete processing of the contract, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 para. 1 p. 1 lit. c DSGVO, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

Enterprise Resource Planning System

We use merchandise management systems of external service providers for order and contract processing. Our service providers work for us within the framework of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

2.2 Customer account

Insofar as you have given your consent to this in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening the customer account as well as for storing your data for further future orders on our website. Deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or by using a function provided for this purpose in the customer account. After deletion of your customer account, your data will be deleted, unless you have expressly consented to further use of your data pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

2.3 Contact

In the context of customer communication, we collect personal data to process your inquiries in accordance with Art. 6 (1) p. 1 lit. b DSGVO if you voluntarily provide us with this data when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, since in these cases we absolutely need the data to process your contact. Which data is collected can be seen from the respective input forms. After complete processing of your request, your data will be deleted, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

3. Data processing for the purpose of shipment handling

For the fulfillment of the contract pursuant to Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

4. Data processing for payment processing

When processing payments in our online store, we work with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves the fulfillment of the contract according to Art. 6 para. 1 p. 1 lit. b DSGVO. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our relationship with them, please use the contact method described in this Privacy Policy.

4.2 Data processing for the purpose of fraud prevention and optimization of our payment processes

If necessary, we provide our service providers with further data, which they use together with the data necessary for processing the payment as our order processors for the purpose of fraud prevention and optimization of our payment processes (e.g. invoicing, processing of contested payments, accounting support). Pursuant to Art. 6 (1) p. 1 lit. f DSGVO, this serves to protect our legitimate interests in our protection against fraud or in efficient payment management, which outweigh our interests in the context of a balancing of interests.

5. Advertising by e-mail

If you register for our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address from the list of recipients, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

5.1 Email newsletter without registration and your right to object

If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right, on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), to regularly send you e-mail offers for similar products to those you have already purchased from our range. This serves to protect our legitimate interests in addressing our customers in an advertising manner, which are outweighed in the context of a balancing of interests.
You can object to this use of your e-mail address at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.
After unsubscribing, we will delete your e-mail address from the list of recipients, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

5.2 Newsletter dispatch

The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

5.3 Sending evaluation requests by e-mail

If you have given us your express consent to this during or after your order in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, we will use your e-mail address for the request to submit a rating of your order via the rating system used by us. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the rating request.

The evaluation requests may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

6. Cookies and other technologies

6.1 General information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser the next time you visit (persistent cookies).
We use such technologies that are mandatory for the use of certain functions of our website (e.g. shopping cart function). Through these technologies, IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart) are collected and processed. In the context of a balancing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.

In addition, we use technologies for the fulfillment of legal obligations to which we are subject (e.g., to be able to prove consent to the processing of your personal data) as well as for web analytics and online marketing. For more information on this, including the respective legal basis for data processing, please refer to the following sections of this Privacy Policy.

You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

Insofar as you have consented to the use of the technologies pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO, you may revoke your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can also access the following link: https://malinalli.de/datenschutzbestimmungen#consent-change. If you do not accept cookies, the functionality of our website may be limited.

 Use of Google services for web analysis and advertising purposes

We use the technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), as described below. The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it is shortened by activating IP anonymization before being stored on Google's servers. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise specified for the individual technologies, the data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 DSGVO. Further information about data processing by Google can be found in the Privacy policy of Google.

 Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other data from Google. Data processing is carried out on the basis of an order processing agreement by Google.

For the purpose of optimized marketing of our website, we have used the Data sharing settings for "Google products and services enabled. This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. The release of data to Google under these data release settings is based on an additional agreement between responsible parties. We have no influence on the subsequent data processing by Google.

For the purpose of optimized marketing of our website, we use the so-called. User ID function. This feature allows us to assign a unique, permanent ID to your interaction data for one or more sessions on our websites and thus analyze your user behavior across devices and sessions.

For the creation and execution of tests, we also use the extension function of Google Analytics Google Optimize.

For web analysis, through the extension function of Google Analytics Google Signals enables so-called "cross-device tracking". Insofar as your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can create reports about your usage behavior (in particular the cross-device user figures), even if you change your terminal device. A processing of personal data by us does not take place in this respect, we only receive statistics generated on the basis of Google Signals.

For web analysis and advertising purposes, the so-called Google Analytics extension function is used. DoubleClick-Cookie enables recognition of your browser when visiting other websites. Google will use this information for the purpose of compiling reports on website activity and providing other services relating to website activity.

 Google AdSense

Our website markets space for third-party ads through Google AdSense. These ads are displayed to you in various places on this website. Via the so-called DoubleClick cookie, the display of interest-based advertising is made possible by the collection and processing of data (IP address, time of visit, device and browser information, and information about your use of our website) and the automatic assignment of a pseudonymous UserID, which is used to determine interests based on visits to this and other websites.

 Google Ads

For advertising purposes in the Google search results as well as on the websites of third parties, when you visit our website, the so-called Google Remarketing cookie is set, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and by means of a pseudonymous CookieID and based on the pages you visit. Data processing beyond this only takes place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analytics and event tracking, we measure via the Google Ads Conversion Tracking Your subsequent usage behavior if you have arrived at our website via an advertisement from Google Ads. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.

8. Social Media

8.1 Social Plugins by Facebook (by Meta), Twitter, Instagram (by Meta)

Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that when you call up our website, no connection is yet established with the servers of the respective provider. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser There you can, for example, press the Like or Share button.

8.2 Our online presence on Facebook (by Meta), Instagram (by Meta)

Insofar as you have given your consent to the respective social media operator in accordance with Art. 6 (1) p. 1 lit. a DSGVO, when you visit our online presences on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which usage profiles will be created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the privacy notices of the providers linked below. If you still need help in this regard, you can contact us.

Facebook (by Meta) is an offer of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between jointly responsible parties pursuant to Art. 26 DSGVO. For more information (Insights data information), please see here.

Instagram (by Meta) is an offer of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland") The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is generally transmitted to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to an Instagram (by Meta) fan page is based on an agreement between jointly responsible parties pursuant to Art. 26 DSGVO. For more information (Insights data information), please see here.

9. Contact options and your rights

9.1 Your rights

As a data subject, you have the following rights:

  • in accordance with Art. 15 DSGVO the right to request information about your personal data processed by us to the extent specified therein;
  • in accordance with Art. 16 DSGVO the right to demand the correction of incorrect or completion of your personal data stored by us without delay;
  • in accordance with Art. 17 DSGVO the right to request the deletion of your personal data stored by us, unless the further processing
    • to exercise the right to freedom of expression and information;
    • to fulfill a legal obligation;
    • for reasons of public interest or
    • is necessary for the assertion, exercise or defense of legal claims;
  • in accordance with Art. 18 DSGVO the right to request the restriction of the processing of your personal data, insofar as
    • the accuracy of the data is disputed by you;
    • the processing is unlawful, but you object to its erasure;
    • we no longer require the data, but you need it to assert, exercise or defend legal claims, or
    • you have objected to the processing pursuant to Art. 21 DSGVO;
  • in accordance with Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another controller;
  • the right to complain to a supervisory authority pursuant to Art. 77 DSGVO. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

Right of objection

Insofar as we process personal data as explained above in order to protect our legitimate interests which prevail in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object if there are grounds arising from your particular situation.

After you have exercised your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing is for the establishment, exercise or defense of legal claims.

This does not apply if the processing is for direct marketing purposes. Then we will not further process your personal data for this purpose.

9.2 Contact options

Bei Fragen zur Erhebung, Verarbeitung oder Nutzung Ihrer personenbezogenen Daten, bei Auskünften, Berichtigung, Einschränkung oder Löschung von Daten sowie Widerruf erteilter Einwilligungen oder Widerspruch gegen eine bestimmte Datenverwendung wenden Sie sich bitte direkt an uns über die Kontaktdaten in unserem Legal notice.

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